BUSINESS IS BUSINESS

With its latest creation “Business is Business,” the company Pas de Dieux plunges into the tragic-comic world of business. The setting: A young company, ordinary, full of hope and creativity. A non-descript office with tables, chairs, computers, and telephones. The project: a banal step-stool, a Product to be sold at all costs. Around this step-stool, an incessant ballet of employers, bosses, and cleaning workers reveal a large palate of colorful personalities.

The daily lives of these people are nothing but the parts of a machine that are timed by the oscillating rhythm of the market. The costumes, the gestures, and the facial expressions conform to the social conventions that are respected in order to achieve the objectives. Each, consciously or not, accomplish his task to bring life to this grand machine.

What does it mean to be ready to sacrifice oneself to sell a Product? Sooner or later, the idealisms decay into cynicisms of bosses as profit becomes the moral king. How does inspiration, the dream of the quotidian man of wanting to retrieve the beauty, the sublime, the poetry in this daily grind become possible?